Senior Officer Creative Content

Reporting to the Digital Marketing Manager, you will be responsible for the creative writing activities in a clear and concise manner (Arabic & English) for all marketing related materials, including webpages, apps...etc. . The content you will be writing should engage with the targeted audiences. Our ideal candidate is a team-spirited, skilled, and imaginative writer with an eye for details.

She/ he will work with the marketing and design team, agency partners, and internal stakeholders, to write creative messaging that delivers on strategic marketing priorities.

Accountabilities: 

• Translate English content to Arabic and vice versa
• Write clear, attractive copy with a distinct voice that matches the brand tone of voice with feeling, sentence structure and emotions.. Grammar counts
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (email campaigns, SMS, social media copy, landing pages, and press-releases)
• Edit and proofread copy as needed
• Use our SEO strategy and principles to maximize copy’s reach
• Taking marketing advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, and translation
• Familiarizing herself/himself with the product, target audience and competitor activities in the market
• Modifying and translating the copy until it meets the brand tone of voice, approved and final
• Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies + writing the cast scripts in any ads campaign
• Brainstorming ideas and concepts for the visual and words with marketing team and other members of the design/product team

• BA degree in marketing or translation.
• 3 years + experience in creative copywriting roles in agency or client side.
• Experience in writing multimedia scripts and scenarios, and creating video ideas and concepts.
• You will have experience leading and managing the overall content of the brand.
• You will know how to create original work and develop ideas around the chosen themes
• You will need to write well with proper tone, feeling, sentence structure and emotions.. Grammar counts too.
• You will know what great content is and be confident pushing back on creatives or suppliers until the content is fit to publish.
• High standards of excellence and attention to details
• You will be fluent in English (fluent in Arabic is an asset).
• High levels of personal and professional integrity
• A positive, self-sufficient leader with excellent communication skills, intellect and energy
• Very sound judgment and business instinct with a desire to challenge traditional thinking
• Ability to admit when you are wrong and learn from it – ready to share news, no matter how bad you think it is
• Determined to succeed, high energy with humility and a strong personal drive
• A collaborative working styles.
• A very strong work ethic and a focus on customer delivery.