Digital Marketing Officer (Growth Hacker)

Reporting to the Digital Marketing Manager, you will be responsible for managing the AVA project brand presence on social media platforms, community, and content more broadly, as well as involved in creating and executing campaigns; you will develop a deep understanding of the tone, audiences and communication messages for the brand.

Accountabilities

• Work with the brand team, agency partners and internal stakeholders to create messaging that delivers on strategic marketing priorities and messages throughout the year.
• Create the messaging of key activities and drive ideas.
• Help to power our social media platforms with best-in-class content that drives engagement for our brands and customers.
• Have a strong understanding of what makes great creative and be able to project manage creative execution and assist with production where required.
• Analyze, recommend, and lead the implementation of improvement initiatives (community)
• Implement and monitor ad campaigns and build audiences on social media.
• Help develop content ideas that are best in class and maintain high production values, with a strong approach to project management, working closely with creative partners and social media leads.
• Collaborate with channel-specific teams (blogging, email marketing, social media, and SMS) to identify areas for growth
• Deliver and be responsible for great community content & engagement and campaigns that generate quality audience insights and identify industry trends
• Conduct and present competitive analyses and some market research along with campaign concepts testing with focus groups

• BA degree in marketing.
• 1 year + experience in digital marketing or social media roles agency or client side.
• You will have experience leading and managing social media platforms and content.
• You will understand social content production and project management.
• You will possess a degree in digital marketing, media, communication or recognized related field
• You will have a proven track record for delivering content that delivers high engagement and business results.
• You will have an in depth understanding of social ad campaign management and audiences.
• You will be curious and have a keen eye for strong creative and copy that will engage.
• You will know what great content is and be confident pushing back on creatives or suppliers until the content is fit to publish.
• High standards of excellence and attention to detail
• You will be fluent in English (fluent in Arabic is an asset).
• Highly customer-centric with a passion to deliver a best-in-class customer experience
• High levels of personal and professional integrity
• An entrepreneurial approach with an ability to operate both at a planning level and to be hands on in execution
• A positive, self-sufficient leader with excellent communication skills, intellect and energy
• Very sound judgment and business instinct with a desire to challenge traditional thinking
• Ability to admit when you are wrong and learn from it – ready to share news, no matter how bad you think it is
• Determined to succeed, high energy with humility and a strong personal drive
• A collaborative working styles.
• A very strong work ethic and a focus on customer delivery.